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Dark Daughter is a unique online jewelry store that offers handmade pieces dipped in 18K gold. Each piece is carefully crafted in Guadalajara, Jalisco by our team of skilled artisans. Our jewelry represents the merging of two worlds, creating pieces that embodies the strength and soul of the modern spirit . Browse our collections and find the perfect piece that speaks to you.



Dark Daughter is a lifestyle brand that reflects the creativity and spirit of its founders, Emeli Hernandez Novelo and Lucero Rubio. It all started with a shared vision that evolutionized throughout their young adulthood, to celebrate their Mexican culture, blending traditional styles with modern designs in their collections. Each piece of "joyeria" in our collection is handcrafted in Guadalajara, Jalisco with care by generational craftsmen, ensuring that every detail is perfect. We pride ourselves in the quality of our materials and techniques to create pieces that are both timeless and contemporary

Lucy Quote

"Everything has been a journey and a lesson from Spirit. To embrace the rebellious soul that I am.


I am Dark Daughter."

-Emeli Hernandez Novelo

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